All writers want to be read (and know that someone’s reading them). Bloggers included.
That’s why we promote our posts on Facebook, LinkedIn and Twitter,
and regularly ask our readers to SUBSCRIBE ! ———->>>>>>>
Sometimes, though, social media and traditional marketing strategies aren’t enough. They don’t always reach or resonate with potential readers. They get lost in the sea of emails and online links. They’re not in-your-face-enough.
Sound familiar? Let’s talk about three, non-traditional ways to advertise your blog.
1. Many bloggers have ‘blog cards’ to hand out to friends, associates and even strangers waiting in line at their local coffee shop. Mine includes my blog URL, Twitter handle, Facebook fan page address and e-mail. (Note to self: re-order, adding Instagram).
2. Some bloggers sell merchandise to help their readers remember where to find them, as well as create a sense of community and loyalty.
I love the t-shirts Rebekah created for her BexLife fans; flattering, fun and functional while spreading the word to potential new readers! (Christmas is only 4 months away. I’m a Small).
3. Use your car as your advertising medium! Car magnets are a great way to draw new customers to a business; why not use them to introduce new readers to your blog?
Last week I received these two car magnets courtesy of Magnets On the Cheap. I designed them myself using their very easy upload and design templates and am thrilled with the quality of the final product. Each measures 12″ by 18″ and they fit comfortably on the doors of my Honda Fit (great car brand for a fitness professional, huh?).
All I need to do is remember to leave my car in more visible parking spots! (And keep an eye on where my newest blog readers are coming from to see if the magnets are doing their job. Stay tuned…)
Have you used any non-traditional ways to advertise your blog?
I’d love to hear your ideas!
Disclaimer: Although Magnets on the Cheap generously provided me with blog car magnets, all thoughts and opinions about using magnets to advertise your blog are my own!