Last week I got an email from a friend about Under Armour’s ‘What’s Beautiful’ campaign. She suggested that since (a) I was into fitness, (b) I was already used to writing and photographing and video blogging about exercise and (c) love Under Armour workout gear, entering was a no-brainer.
Haven’t heard about the campaign? According to the website, ‘What’s Beautiful’ is a “competition to redefine the female athlete”;
Anyone can enter. You needn’t be an athlete in the traditional sense. Just declare a fitness-related goal and complete the challenges sent to you. You’ll be uploading your progress videos regularly and at the end of the 9-week challenge, three women will be chosen as the new faces of Under Armour.
And did I mention that the winners will receive UA workout wear? Two $1000 winners and one $5000 winner!
I immediately starting racking my brain for a goal worthy of the challenge. Since I already workout 5 or 6 days a week, it had to more than a ‘get to the gym regularly’ kind of goal.
Running a marathon (or a half-marathon or even a 10K) was the first thing that popped into my head. Only one problem; I don’t run. Is completing a 5K in less than an hour epic enough to convince UA that I should be their new ‘face’? Probably not.
How about a triathlon then (maybe a sprint or ‘Try it’ tri?). In addition to being a non-runner, I’m not really a swimmer or a cyclist either (other than indoor cycling; no weather to deal with!). But think about what an incredible story that would make? ‘Non-runner, non-cyclist, non-swimmer trains and completes her first triathlon in only 9 weeks!’ (that’s 9 weeks of training, not 9 weeks to finish the event ; ) )
Perhaps. But I’d need to buy a bike. And a wet-suit. And running gear. Spend upwards of $1000 to win $1000 worth of workout gear. You do the math. Plus, how on earth am I going to fit in 2 runs, 2 cycles and 2 swims each week? I could ditch my clients, but they’d be none too happy about it!
After a week of thinking hard on a goal worthy of the competition, I remembered a recent post I wrote about goals. I confessed that I didn’t really have any long term fitness goals and that I needed to put that on my list of things to do.
Somehow, I haven’t gotten around to it yet. And I’m okay with that. Turns out that I’m not really the type of person who needs a long-term training goal to get her workouts in. Exercising is just something I do daily, like brushing my teeth.
So I’m not entering the competition.
Instead, I’ll be cheering on several of my FitFluential friends from the sidelines. Women who were daring enough to throw their hats in the ring. Click on the names to view their UA profiles and show them some love! With a little luck and determination, three of them could be the new faces of Under Armour!
Under Armour’s ‘What’s Beautiful’ campaign is still accepting challengers. Are you up for it? Declare a goal and get to work!
Have you ever challenged yourself to a longterm fitness goal?
What was it? And how did you stay motivated to see it to completion?