High fiber, no sugar, no gluten cereal that tastes great! Holy Crap Cereal!

Once again, I’m participating in a no sugar challenge. That’s no ‘added’ sugar, by the way. The natural sugars found in fruit, vegetables, dairy and grains are fine. Otherwise, what would I eat?

Since this challenge is a 30 day one, I thought I’d spend a little time in the grocery store reading product labels and perhaps finding some new ‘no sugar’ items to add to my diet. Variety will be key to staying on track.

I love eating cereal at breakfast time. While I love me some oats, granola is a favourite, but even the organic, low sugar varieties contain honey or molasses or cane juice or Stevia; none of which are permitted on this challenge.

Imagine my delight when I stumbled upon this little gem;

gluten free cereal

Holy Crap! (Yes! That’s actually it’s name. My children are delighting in be allowed to repeat these two words ad nauseum; “But it’s not swearing mom, it’s the name of your cereal”)

Organic. No sugar or preservatives. Vegan and gluten free. And locally made, to boot! Ingredients include chia seeds (oh yeah, I’m on the chia bandwagon now too), hemp hearts, buck wheat, dried apples, raisins and cranberries and cinnamon. What’s not to love? You’ve got your heart-healthy fats, lots of dietary fibre and more protein per serving than most other cereals out there.

The package says you can sprinkle it on cereal, mix it in milk, stir it into yogurt and cook it with oats. I’ve added it to overnight oats

recipes for Holy Crap cereal

and green monster protein shakes. Yummy, filling and healthy feeling.

Serving size is small; just 2 tablespoons. While it’s tempting to eat more, let the cereal’s name be a warning. Holy Crap! (The first morning I tried it I made a few more than normal trips to the bathroom).

For those of you watching your carb intake, they also make a fruit-free version called Skinny B. I found it at my local IGA. Apparently Thrifty Foods carries it as well. And you can always buy it online here

What’s you favourite breakfast cereal?

Disclaimer: I received no compensation for this review. All opinions expressed here are my own. NB. Since publishing this post, I have become an Affiliate Marketer for Holy Crap Cereal. When you purchase this product through links on my site, I receive compensation. For my information, please see my Privacy and Disclosure Policy.

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  1. That is GREAT! Thanks for sharing.

  2. As seen on Dragons Den, update on this business in Feb. 2012 episode.

  3. Holy moly, hopefully I can get that Crap in Ohio! (If not, thanks for the link where to order it πŸ™‚ )

  4. Guess what I am snacking on as I read this? Holy crap and apple sauce. I love the stuff. And my kids eat it too, and yes, they love asking for “some crap”! On day 5 of no sugar, and I am shocked that it is easier than I thought it would be, although no sugar in the coffee is a bit of a drag.

    • Awesome on the no sugar Anna! Thanks so much for putting me on to this cereal. I am hooked! (although it seems to take a few days before it starts to affect your system, if you know what I mean)

  5. Hahaha! I can’t believe that is its actual name. Although I bet people have uttered those words when finding a good tasting gluten free no sugar cereal.

  6. That’s too funny! Genius.

  7. Deanna Jones says:

    I have a quick story to share about this cereal. My father in-law who is a good baptist minister decided to search this new cereal “Holy Crap” on the internet and it generated a virus on his computer. He must of opened the wrong site or something. This sweet, gentle, godly man was quite embarrassed that he got caught searching ‘crap’ with the term ‘holy’ on the internet!! He ended up taking the computer to get completely overhauled, obviously their security program didn’t hold up very well!! He is a health nut so I think I might buy him some for his next b-day gift πŸ™‚

  8. Hm this seems interesting and I love the name. I shall have to look for it and give it a try. For the taste, I’m lucky I wouldn’t “need” it for any other reasons.

  9. Holy Crap! That’s awesome! I wonder if they ship to Canada?

  10. Best. Product Name. Ever.

    And Canadian…even better πŸ˜‰

  11. You can also get at London Drugs.

  12. HUH!
    it was anything attune but methinks I NEED to try this!!! πŸ™‚

  13. I LOVE LOVE LOVE this!! I have been using it for alomst 2 years now. I put it on salads, in cookies everything. I love thats its 100% Canadian too πŸ™‚

    • I just used the last of mine this morning. Think that I need to buy the bulk pack via their online store! I’m an affiliate of theirs, so I get a commission whenever anyone buys through my blog!

  14. Over-priced and over-hyped; if you’re eating it without soaking it for at least 10 minutes, please count the seeds as they come out the other end. It deserves its name…

    • I always like to break the cost of an item down by serving. By my estimate, 1-2 Tbsp costs about $1. More expensive than a serving of Corn Flakes? You bet. But more nutritionally dense as well.
      And yes, cooking or soaking the seeds is necessary!

  15. Theresa says:

    I know this is old, but holy crap cereal is not sugar free- sans skinny b and the ones without dried fruit. Dried fruit has added sugars- these fruits have added sweeteners- sometimes “natural,” like apple juice that has organic cane sugar. Still a sugar. Dried apple bits, raisins, dried cranberries- unless specified as UNSWEETENED- are pure sugar products. And taste it. Try the unsweetened cherries or cranberries in comparison if you can ever even get your hands on them in a store. Compare ingredients of sugar grams. Huge difference. Its all marketing. It sucks, but its true.

    • Thanks for your comment Theresa. You are correct; they do sweeten the cranberries with organic cane sugar, but at less than .1%, Holy Crap only ends up with 4 g of sugar (almost all of it from the fruit, not the sweetener) per serving. I appreciate you pointing out the importance of understanding that most dried fruits are sweetened to make them palatable.

      I love the unsweetened dried cherries they sell at my local farmers market. Yum!


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