Just read a great, thought-provoking post by fellow fitness blogger MizFit about blog branding. That is, the creation of an online persona that truly and consistently reflects one’s core values and beliefs.
The blog-brand is the message the blogger is broadcasting and should be evident in both their writings and their actions. It should be clearly evident to readers such that they can sum it up in a few words or sentences. Good blog-brands are predictable, in that readers are rarely surprised by the blogger’s opinion on any given topic. Readers ‘get’ the blogger.
So, do you ‘get’ fitknitchick?